Amazon

There are so many positive factors leading to the current booming digital market, a handful of the major retailers have been able to dominate through strategic acquisitions and partnerships. However, none of this can compare to a company like Amazon with its unique brand, consumer base, and technological capabilities. The best company of the past decade remains the darling of investors and shoppers alike. It is worth mentioning that the recent acquisition of Whole Foods Market by Amazon will not be the last there is to Amazon.


With so many successful ventures under its belt, Amazon can be considered the world’s largest retailer. In the past, many have talked about Amazon’s focus on raw materials, not brick and mortar, but today, the company has been able to transform one of its giants into a leading healthy lifestyle retailer. With strategic investment in Marmee Foods, Amazon can now deliver fresh food products. Marmee Foods will turn Amazon’s supply chain into a complete supply chain from raw materials to table service.


Simply put, the acquisition allows Amazon to add value to its supply chain by educating consumers about healthier lifestyles. With this, Amazon can increase its brand loyalty and provide fulfillment that will increase demand. In the past, Whole Foods was considered one of the less efficient companies to sustain in the industry as compared to Amazon. Because of this high variability, their low price will be susceptible to make-up rates, causing low product supplies, a step-back on product quality, and disruption from suppliers. With this, Amazon gained access to a best-of-class supplier, as Marmee Foods has been ranked as the number one organic producer in the nation. It shows that Amazon is now at the forefront to dominate Amazon’s supply chain as well.



With this superior partnership, the industry will begin to grow in the healthy living market. As consumers, on the whole, know how the world feels about food, given it is one of the most unhealthy items, we will begin to demand more healthy snacks. In 2019, Publix supermarkets began offering ready-to-eat organic meals and sought to convert customers into “conversational customers”. Using Alexa, the company’s robots can let customers select their meals and have the groceries sent to their doorstep. Publix will continue by providing this first for Amazon, will fill this hole by providing opportunities to Amazon to make their customers happy. To start with, one of their primary selling points is the freshness of products, so Amazon could provide customers what they want, and what Marmee Foods has to offer.


The company’s brand will grow and gain popularity, as they will be no longer uncleslegy to a company that has been around for more than 45 years. Moreover, Amazon can utilize Marmee Foods' presence to grow the global business internationally. Not only can we imagine the Marmee Foods brand contributing to the Amazon Prime business, it will also provide its shoppers with an Amazon Prime membership option. Both companies can add value to each other, which is something that few companies can accomplish.



The acquisition can positively contribute to the Marmee Foods brand, but it will also contribute to Amazon’s Amazon Prime business. A recent study conducted by Statista shows that the growth of the Amazon Prime business has taken over 25% of the total market share, which is a huge achievement for Amazon. By utilizing the Marmee Foods brand, the overall success of Amazon’s Prime business is minimized, whereas, Marmee Foods will be the first healthy product brand through the Amazon supply chain. The Amazon Prime business provides a platform through which the Whole Foods Market brand can increase its brand recognition. Consumers will have an opportunity to purchase a membership and begin to associate with the Whole Foods Market brand. Those who are already Amazon Prime members could consider purchasing an Amazon Prime membership, and can now even buy an Amazon Prime membership. Marmee Foods brand is now accepted as a healthy living brand by consumers. Through this partnership, Amazon will be able to showcase its brand and provide the ability to create more diverse products.


Amazon and Marmee Foods have become more than the largest retailer and food store businesses. Amazon and Marmee Foods now have the opportunity to establish another major milestone in the retail industry. Amazon and Marmee Foods have proven to be much more than just a traditional grocery business.